Litigation and Midwifery Essay Example | Topics and Well Written Essays - 1000 words

Litigation and Midwifery - Essay Example Knowledge on which persons are allowed to file a claim, which places can the claims be filed, the time that the claim has to be filed, and how the claim is to be filed is also necessary. There exist several types of litigation. These include business litigation, commercial litigation, public interest litigation, personal injury litigation, mesothelioma litigation, civil litigation, and patent litigation (Laws.com, 2011). Business litigation refers to a particular field of law that handles disputes that arise between businesses and individuals or between two businesses. The law states that all businesses ought to operate under a specified code of ethics while at the same time carry out practices that are legal. A business may fail to operate legally and in the process result in the loss of finances by a client or harming the client. Such a client has the legal right to file for business litigation. In many instances, such cases essentially seek financial settlement. A criminal sentenc e may be awarded in some cases for the immoral conduct by the business entity (Laws.com, 2011). Commercial litigation refers to an area of law that is concerned with disputes that involve commercial companies or businesses. In most cases, the legal disputes that fall under this category are usually with regard to disagreements between the companies. This type of litigation focuses on legal disputes that may be emanating from drafting of contracts, mergers between companies, and real estate laws. The companies may disagree on management of property and finances. In most of the cases an out of the court solution is sought by the litigators and litigants (Laws.com, 2012). Public litigation refers to an area of law to covers all wrong-doings, incidents, and /or legal situations that affect the community’s well being. Interestingly this type of litigation is initiated by the court. The court system is responsible for initiating this legal proceeding. Although many view it as a rel atively new type of litigation, it has featured prominently in environmental law practice. Any action taken by an individual or by a corporation that results in inhibiting a particular society’s progress or damages a necessity is punishable under this type of litigation. Public Interest Litigation is an attempt to fulfill the guarantee of fundamental rights that citizens have been guaranteed (Kirpal, et al, 2000). In certain cases that involve injury to persons, legal processes may be initiated in order to realize the dispute. These legal proceedings are referred to as Personal Injury Litigations. In a typical case, an individual filing for this type of a case seeks to be compensated for injuries. This type of litigation arises from the deliberate or negligent action by a given party that precipitates to the physical injury of another party. Many clients are advised to seek the advice of the PIAB (Personal Injuries Assessment Board) as a first step towards seeking compensatio n. The PIAB provides an assessment for victims of personal injury and are seeking compensation. It assesses victims of injury at the workplace, public liability accidents and motor accidents (Malcomson Law, 2008). Mesothelioma litigations are common litigations that focus on companies that expose their employees to asbestos without protecting them against it or without even warning them.

CD for Holden Essay Example for Free

CD for Holden Essay How have you been? I have actually missed you a lot. The other day, I took a road trip with my parents and I thought of you. I remembered how you told me you wanted me to burn a CD with music for you. Thus, I listened to my iPod the whole way and selected many cool songs that I think you would like. Please get back to me and tell me which ones you liked and all. Also, I know you told me to only put around 10 songs but I could not contain myself and I chose 16 of them. I hope you will like them, because to tell you the truth all of these songs kill me. The first song I chose to put in the CD is 3 Cigarettes by The Sleeping. Besides the beat and instruments that are cool as hell, the lyrics really remind me of you. First of all, there are the obvious connections to cigarettes, which seem to be one of your passions. Also when he says I have been drinking more and eating less reminds me of you. It is pretty much all that you have done lately, smoked, drank, and thought of Jane. Just remember that just like they say we dont have to blame ourselves you should not blame yourself for everything that has been happening. Finally, the line Do you care? Are you there? Are you listening? kills me and I am sure it will kill you too. It is calling for peoples attentions, it is calling all those phonies and it makes me wonder if anyone really cares about me. I am sure it will make you feel the same way too. The next song I chose was Through the Glass by Stone Sour. I think that this song is talking about an insider who became a stranger and now they are looking from the outside back in. This makes me think of you because many times throughout your life you have alienated yourself. You just look from the outside as time passes by and sometimes you feel like going back in, and being an insider again but you dont. The phrase Im looking at you through the glass; dont know how much time is passed. Oh God it feels like forever makes me think of you a lot. Because you are always thinking about how quickly time passes by. It seems like you have been alienating yourself for a long time now, it feels like forever. The next song on your CD is Tears in Heaven by Eric Clapton. I just had to add this one. I know that you are really sensitive about your brothers death and all, and you dont like talking about it. However, I think that the sooner you face reality the better it will be for you and everyone. This song was made for his son who died. He was very meaningful to Eric Clapton just like your brother Allie was to you. I know you so well, that I am sure that you have wondered about many of the things that this song is stressing about. Such as if Allie would remember your name, and if it would all be the same. Also, there is a bigger picture to it. I remember about an specific conversation with your sister Phoebe you told me about. She asked you to name one thing you really liked and you said you really liked Allie. I think you should listen to lines such as Cause I know I dont belong here in heaven and Cause I know I just cant stay here in heaven. The bigger picture that these lines are showing and I am trying to prove to you is that as much as you love Allie you have to let him go. You are both in different worlds now, and wherever he is, you dont belong there. At least not yet. Holden, you should really get on with your life and just keep with you all of the good memories you have with Allie but let him go. It is the best thing to do. I am sure you will enjoy quite a lot the next song I picked out for you. It is a classic by the great band Pink Floyd. This one is called Another Brick in the Wall. You might have heard of it already. The meaning of the song is to say that in school they treat us all the same and they do not respect that everyone is a separate and different individual. Pink Floyd is saying that this is all false control and they are putting all the students together and trying to make them all the same, therefore losing their individualities. I can tell that you will agree with these lines, and that they will really kill you. When they say All in all its just another brick in the wall, the meaning is that every single one of us students are just a tiny brick of the wall of hypocrisy, superficiality, and shallowness that they are trying to build. They are the ones that you every so often refer to as the phonies. That is what I think this song is criticizing, phonies who try to make everyone be the same. They try to make everyone be like them. Hopefully there are still people out there, like me and you, who are going to fight this and knock down this wall of phonies. The next song I picked is called Boys Dont Cry by The Cure. It makes me think of you and Jane. When I listen to it, I think of how you like Jane so much and she is the only girl that you truly care about but you wont tell her. Just like the song is describing, you often say I would You mention things that you would do, such as give her a buzz, and visit her, and ask her on a date. However, you never do any of it. The line boys dont cry is obviously making a critic to some boys like you, who would rather hide their feelings and appearing tough instead of telling the truth and possibly crying. I love the line I try and laugh about it hiding the tears in my eyes and the one I try to laugh about it; cover it all up with lies. Both of these lines are very strong. They also show things that you do. You often act all nonchalant and like giving Jane a buzz is just something you would do any day. However, I think it is much deeper than that. You are scared of being rejected by her because she is the only one you care about. So, you just act casual and cool about it and lie and hide your feels for her. The next song, The Permanent Rain by The Dangerous Summer follows the same line as the one before. I think that just like the singer is saying, I wont let this die, you shouldnt let what you have with Jane die. You and her both have a really strong connection and bond. I think it would be very sad if you did not do anything about it. I think you should go and tell her how you feel. It is really the best thing to do. When he says, I know its not helping to hear me say: I wish it was me in the car the other day really makes me think of you as well. Even though you have never actually told her about it, you have wondered for a long time about her and Stradlater in his teachers car. You wonder about what happened and you cannot help but wish that it were you with her in the car instead of Stradlater. Finally, when the line You know it meant a lot, but I was just a kid comes up it seems like it was written for you. You were both too young to fully understand the connection that you both h ad. Now, I think you are old and mature enough to understand it and your relationship with Jane should mean even more if you tell her how you feel. The next song, however, is not about Jane. It is about High School, hence the name High School Low by Say Anything. Just like you, the guy in the song is sixteen. He is also worrying about things such as the whole high school experience, and girls. I find there is even a connection to you when he says, My teacher says that Im brilliant. It reminds me of how Mr. Spencer would try and get the best out of you. He did not say you were brilliant, however, he acknowledge that you had so much more potential than the one you were showing with your poor grades and test scores. The passage about looking at pictures of himself when he was a child can also be compared to you. I know that you have often thought about how it is such a horrible experience having to grow up and all, but we will get to this topic later. To do with the whole grades issue, he also says My grades look pretty damn low. I want to motivate myself, but how the hell am I supposed to work. This is something that is so similar to you that it could have come out of your mouth. At the same time that you realize that your grades are low and you need to make an effort, you dont know how to. You are confused about what you should do that would motivate yourself. I remember you told me that when your psychoanalyst asked you if you would apply yourself when you got back to school in September you said you did not know. I mean of course you want to, but as you said it yourself, you are not able to tell how you are going to behave. One phrase that is constantly repeated is take me away. Just like you, this boy wants to run away from these high school days and from all the phoniness and move on to a better part of life; be it the past or the future. Speaking of phonies, this is what my next chosen song is about. It is called Mutiny! by Set Your Goals. This song is clearly criticizing people. In my opinion, it is criticizing the phonies. What leads me to think this way is when things such as superior, you are inferior and heroes have betrayed are said. This is talking about people who think that they are better than other s when they really are nothing special. It is also talking about how people can just betray you and change all of the sudden. Finally, the line I will find the line and cross it every time reminds me of you. It reminds me of how you many times alienate yourself as a form of protection. Therefore, I think that crossing the line is a symbol for you of that crazy red hunting hat you wear. You wear it to prove your point and to show people that you dont care and youre fine with being different. This is nothing else but a way of crossing the line. The next song I chose is called Flake and it is by Jack Johnson. In case you dont know, a flake is someone who says that they will go somewhere or do something and then they dont. Am I the only one who sees a resemblance here to you?! Yes, I am going to start talking about Jane again. You seriously have to stop saying that you will call her, unless you are actually planning on doing it. Otherwise, you are just flaking. The strong line It seems to me that maybe pretty much always means no is what I feel sometimes when you start talking to me about her. You say that you might call her if you feel like it. Now, I am starting to see it as something you just have to say to feel good about yourself, to show that you have the power to call her. I think you should not flake Jane. Besides that, it is a great song and I really love the instrumental and the beat for it. I am sure you will love it too! The next song I picked is a slow one. I find it truly beautiful. It is called Cannonball by Damien Rice. It is also a love song. What I think it is talking about is about someone whom he really loves but that he cannot be with for a reason or another. He talks about how he remembers the girl all the time, and the things that remind him of her. I think that the way he feels about this girl is just like how you feel about Jane. It reminds me of how you remember her because of little things such as how she always kept her kings on the back. This song also brings up the issue you have of lying and it claims that the issues he had to face in life when dealing with love are the ones that made him be like that. It also reminds me of you when he mentions that It is not hard to fall when you float like a cannonball because you can often be very heavy and therefore you sink into your issues like a cannonball sinking down in an ocean. My favorite like on this song, however, has to be the last one. It says when you know that you just dont know. I think it is talking about when people are confused and how it takes courage, to even admit that you are lost. Speed of Sound by Coldplay is also sort of a slow song. The main point to this song is that it is talking about time. I think that Coldplay is trying to show how everything moves so fast, like the speed of sound. Time goes by too quickly, Holden. I know you have already realized that before, considering how you have told me countless times and made me notice that once we notice everything has already happened. This song could have been sung by someone who is waiting on a platform and they are noticing how fast things happen. It also talks about the issues we all have with dealing with this fast-moving time. Be prepared because this next song I am about to introduce to you will kill you. I am serious. It is called Forever Young and it is by Alphaville. It is impossible for me to listen to it and not think of you. The main point to this song is the fact that we all get old. The singer obviously wants to be forever young just like you! You tend to resist the natural process of maturity and growing up. It seems like you want to be forever young without having any responsibilities or having to deal with any problems of adulthood. I think this is mostly because you are scared. You are scared of what awaits for you, and it all sort of mystify you. That is why you invent that you do not want to be an adult because it is a world of phoniness. It is your way of running away from the fact that you are actually scared of growing up because you do not have a clue of what any of it is like. A line on this song that I find really interesting is Some are like water, some are like the heat, some are a melody and some are the beat. I think that this line is talking about the people that make our life what it is. The people that are there for us. I think that water is a symbol for the people that are a bit colder and the heat for the ones who are warm. The people who are a melody are the ones, like Jane, who come every once in a while and they completely change how you were before, just like the melody of a song. The melodies of someones life are not always there, but we can never be the same after they leave. Finally, the beat is a symbol for the people who are there to support you in your life constantly, just like the beat in a song. It is also impossible to be the same without the beats of our life, such as Phoebe, because they are the ones that we can call whenever we need. I think you will really enjoy the next song I picked. It is called Marching Bands of Manhattan by Death Cab for Cutie. First of all, the main reason of why it reminds me of you is the whole New York experience. I know how much that city describes you. I am sorry but I will have to bring old Jane up once again. I think that this song is mostly talking about how he wants to be with someone that doesnt know how they feel. I think that this is your type of song, and I hope you will like it. If you like it, you should look up more songs by Death Cab for Cutie, they all send like this and have wonderful lyrics. Well, this is pretty much all, I hope you enjoyed the songs I chose and you will take some of the advice I gave you. Remember to get back to me and tell me what you thought of them. Oh! Also, I hope you like the cover for the CD! I know how crazy you have been about those ducks on Central Park and I just thought you would enjoy that. Love, Deb P.S. The two other songs I added were songs I found searching on the internet that were inspired by The Catcher in the Rye and I thought that they would be interesting to add.

The Role of the Catholic Church In The New World Essay -- American Ame

The Role of the Catholic Church In The New World The Catholic Church during the Middle Ages played an all encompassing role over the lives of the people and the government. As the Dark Ages came to a close the ideas of the Renaissance started to take hold, and the church's power gradually began to wain. The monarchies of Europe also began to grow, replacing the church's power. Monarchies, at the close of the Middle Ages and the dawn of the Renaissance, did not so much seek the guidance of the church as much as it sought their approval. However, the Church during the Age of Discovery was still a major influence. The discovery of the New World and its previously unknown inhabitants presented new problems in the Catholic Church in the late 14th and early 15th century. When Spain's rulers and emissaries decided to physically conquer and populate the New World, and not just trade with it, the transplantation of Christian institutions followed. The church established contact with the New World, and made it a goal to establish the Catholic doctrines among the native population there. The Catholic Church and the Spanish monarch, however, looked upon the native population in the New World as souls to be saved. They did not consider or treat the Indians as equals. The implanting of Christianity in the New World, and the treatment of the native population by the missionaries and christian conquerors was detrimental to New World. Through men such as Cortez and Las Casas accounts of the conversions have been recorded. One of the reasons for this was the alliance of the Catholic Church with the Spanish monarchy. The status of the Indians was disregarded as the Christian conquers and missionaries who wanted to convert them subjected the... ...d to work toward goals that they did not fully understand. Through the writings of Las Casas, it is seen how the Indians were slaughtered needlessly, and how they were baptised without regard to their feelings. Cortez paved the way for missions to be founded in the New World supposedly for the good of the Indian population. This, however, also turned against them. The Catholic Church role in the lives of the native population was a negative one due to its alliance with the Spanish monarchy and its forced conversion of the Indians. Works Cited: Terrar, Toby. "Catholic Mission History and the 500th Anniversary of Christopher Columbus's Arrival," Giles, Thomas S. "How Did Native Americans Respond to Christianity?" Christian Histoy Issue 35 Vol. XI, No. 3. Ricard, Robert. The Spiritual Conquest of Mexico Los Angeles: University of California Press, 1966.

Microeconomics and the Laws of Supply and Demand Essay

Macroeconomics focuses on the entire economy while micro economics studies the individual characteristics and peoples within the economy. Both the fourth and seventh scenarios in the simulation were examples of macroeconomics. They illustrated examples that display the economy as a whole. For example, the affected changes were caused by an increase in the population and a change in consumer demand. The first and second scenarios were examples of microeconomics as they illustrated actions and decisions of individuals and businesses. Whenever the managers created lower or higher price points for rentals they affected the supply and demand curves. As the summary at the end of the simulation states, â€Å"the supply and demand curve is not static; various factors cause them to increase or decrease.† For instance, in the simulation there was a shift in the demand curve with changes in the rental rates for the apartments. The supply curve shifted downward as the demand shifted upward with the changes in lower rental rates. More specifically, when the rental rates lowered to $1050 consumers began demanding more apartments at that rate. The increase in demand led to lower vacancies and, thus, less supply The equilibrium price is the price that allows the supply to meet the exact quantity of what is demanded. When there is shortage in the market it put pressure on the price and increases the price. When there is a surplus in the market it exerts a downward pressure on the price and decreases and decreases the price. Surplus and shortage determines the rate of equilibrium. Applying what we learned Working for a tea supplier for the Los Angeles County and Orange County, the lessons in the simulation really resonated with me. I started to think about the effects of pricing on our products and its effect on the supply and demand for our specific products. I began thinking about what factors are necessary to meet the demands of our clientele without compromising positive revenues. By analyzing our current conditions and creating accurate supply and demand curves for our products I realized that our company can set prices at equilibrium. In the context of microeconomics, individual and business decisions are what create shifts in supply and demand on the equilibrium price and quantity. For example, when the managers for the apartments made decisions to have lower vacancies they had to lower the price on there month to month rentals. This increased the demand while lowering the supply thereby creating a price that is closer to equilibrium. In the context of macroeconomics, population changes or things like unemployment rates would change the supply and demand. For example, when the unemployment rate is high there would be less demand for higher priced rental rates. This would, therefore, increase the supply. In other words, there would be a surplus in vacant apartments. With a higher population rate there would be an increase in demand. There is a direct relationship between the prices of a product set by a firm to how much it will be demanded by the consumers. The price elasticity refers to these changes in demand as the price is lowered or raised. Therefore, the most essential question firms must ask first when determining a price points is, â€Å"How many people will demand a certain product at what specific price?† This does not take into consideration the supply held by a firm since it makes no difference to what is demanded based on the price. References Colander, D. C. (2010). Economics (8th ed.). New York, NY: McGraw-Hill. University of Phoenix. (2013). Economics for Business 1: Applying Supply and Demand Concepts. Retrieved on October 27, 2013. https://ecampus.phoenix.edu/secure/aapd/vendors/tata/UBAMsims/economics1/economic s1_supply_demand_simulation.html

Tesco : Retail & Logistics Mgt

The business world nowadays is very different from the past. It is fast changing, challenging and full of opportunities. In order to sustain the business, the companies need to minimize costs, maximize profits and make the business environmentally sustainable. The management of the organization achieve these goals through supply chain management has recently focused (Fawcett, et al. , 2007). Tesco is one of the World’s leading retailer with operations in United Kingdom, Korea, Poland, Czech Republic and Slovakia, Hungary, Malaysia, Japan, China and the United States.She became increasingly significant on the international stage. The supply chain transformation has underpinned to this retail success story. Tesco adopted a common operating model across its worldwide business, admitting it to spread and support key supply chain and replenishment applications when it expanded into new countries. Tesco leveraged a common model across multiple countries and strong willingness to acc ept local market without losing its core identity, this allowed Tesco think globally and act locally (Smith and Sparks 1993 and Gustafsson et al 2006).There were four main improving stages in distribution and supply chain strategies in Tesco that could be demonstrated; Direct to store delivery, centralization, composite distribution and vertical collaboration and ‘lean’ supply chains (Fernie & Sparks, 2009). Direct to store delivery (DSD): This process operated in mid-1970s. The direct delivery by the manufacturers and suppliers to the retail shops whenever they wanted. Shop manages operated in own interest. These made central control and standardization more difficult.A requirement of alternative in approach to supply and distribution occurred as the new corporate business strategy took hold (Fernie & Sparks, 2009). Centralization: This process was applied to move away from DSD in 1980. The introduction of centralization compelled suppliers to meet Tesco’s opera tional demands and gave control over the supply of products to stores within a lead time of maximum of 48 hours. Suppliers were forced to deliver into the distribution centers of the supply network.This allowed faster stock turn, better lead time and reduced inventory cost. Moreover, the organized network of centralized distribution centers was linked by computer to stores and head offices. Buffer stock level and operations stock was reduced. However, this created problems of high logistic cost due to the increased delivery frequency, running of empty or un-full vehicle and increased labor cost on more frequent receiving. Nevertheless, outsourcing was the key component of the revised supply chain network.It allowed making comparison between Tesco’s operated centers and outside contractors, to measure the practices between two parties and drive efficiency (Fernie & Sparks, 2009). Composite Distribution: This integrated strategy of supply was implemented in 1990, in ongoing imp rovement process. It enabled chilled, fresh and frozen products to be distributed by multi-temperature warehouses and vehicles through a common system. Special designed vehicles with individual temperature control compartments were used to delivery any combination of these products.According to Fernie and Sparks (2009, pg. ,151), â€Å"The move to composite led to the further centralization of more product groups , the reduction of stock holding, faster product movement along the channel, better information sharing, the reduction of order lead times and stronger code control for critical products. This composite structure became the backbone of the supply network. † Tesco international business growth and the new methods of working, the composite nature of centers became regional distribution centers (RDC) gradually.Vertical Collaboration and â€Å"Lean† Supply Chains: Jones and Clarke (2002) stated that there were lots of chances for improvement even in the best-run v alue streams. A famous quoted example, Tesco cola can journey (Womack and Jones 2005). The can example demonstrated the improvement process undertaken by Tesco. Firstly, map of the traditional value stream. Secondly, value stream flow was designed. Finally, Tesco turn up from flow principle and began to look at synchronization and aspects of lean manufacturing and upply (Fernie & Sparks, 2009). â€Å"Tesco moved to a lean supply system using the flow system multiple daily orders were send to suppliers allowing for multiple deliveries, reducing stock holding through cross-docking and varying availabilities and quality (Fernie and Sparks 2009, pg. , 155). Tesco initialed to change the supply chain pattern to fit in various countries. The success infrastructure and the processes of supply chain were embedded in new enter countries.For example, Hungary, Ireland, Korea, Poland and Czech Republic, major RDC was built in these countries. The composite model had been effectively implemente d, even with the same logistics service partners (Child, 2002). However, in some occasion, Tesco needed to rethink the supply system and adopting advanced information technology as the springboard to step forward. For example, Oracle Retail Warehouse Management System was deployed in Korea in 2004. Successful implementations transplanted to other countries. Oracle Corporation, 2012) Similarly, Micro Focus was selected to upgrade the supply chain management systems (Continuous Replenishment Application) to create a common model across all countries and support to move into US market in 2007 (Micro Focus, 2011). Summarizing the above, the outcome of an informed supply chain and the development of advanced IT infrastructure enable seamless information sharing on a common platform with internet-based network. It enhanced the effectiveness and efficiency of the supply chain.According to Harrison and Hoek (2008), Information sharing technology enables collaborative partners working togeth er from product design, manufacturing, logistic flow, demand forecasting, replenishment planning and work closely to align their organization strategy in order to achieve competitive advantage. Kotler (1988) claimed that a company going abroad must study and understanding each foreign market carefully, being sensitive to its culture and economics, and apply adjustment in its products and communication to suit local needs.With support of the above authors, Tesco had made a remarkable supply chain operation in international expansion. Question 2: Different aspects concerning Tesco’s International experience are included in the indicated case study from page 30. You are required to select and evaluate three of these experiences. Various dimensions of Tesco’s international experience are illustrated in the case study. The following experiences are selected to be evaluated, they are entry mode experiences, marketing and communications and human capital experience.Entry mode experience: Expansion into foreign markets can be carried out via the four mechanisms; direct investment, acquisition, licensing and joint venture (Foley, 1999). The entry mode that Tesco chose to adopt when entering foreign market was acquisition (Yoruk & Radoservic, 2000). (Fig. 1) Compared to other large retail companies such as Wal-Mart who lean to focus on larger market, Tesco tended to take a more conservative entry strategy. Tesco entered the central European market through store-by-store mode. It allowed testing on the market with comparatively lower startup cost.The human and financial capital was also minimized. On the other hand, the cost of failure or replacing them by larger hypermarket was also lower. After a testing period of these acquisitions, Tesco started to expand through Greenfield investments. It constructed new hypermarkets in outskirt (Beckmann, 1999). This was a very aspiring change for Tesco since this was totally new. This approach allowed to have a exper ience on the expand which is completely apart from current domestic supermarket format and extend the international retail store operations.Marketing and communication: Tesco learned from accumulated experiences in approaching new markets, compared to the failure experience in entering the Ireland and French markets, Tesco made success in entering Czech Republic because of its vigorous initiative to adopt the local market without drooping its core identity which were offered low prices, high quality product and services. With global strategies and adapt customization in each local market, like McDonalds operates, with a global development plan, but adapting locally, has become known as ‘glocalisation’.Tiplady (2003) defined that the way in which ideas and structures that circulate globally and adapted and changed by local realities. Tesco adopted this as the core strategy to enter different foreign markets continuously. In recognizing and understanding the local needs, which included the needs of customers, competitors and the macro environment. Global sourcing and supply chain experience: As mentioned previously, Tesco think globally and act locally. It’s chosen to create a long term relationship with local producer in individual countries.For example, in considering the high level of national identity existing in Czech Republic, Tesco worked with the local food processors and farmers to develop its own label products at a lower cost. In UK, almost cover 40% of own brand products (Yoruk & Radoservic, 2000). In Ireland, Tesco also supported local Irish products and producers. It purchased goods worth ? 900 million annually from Irish companies in 2002. Tesco also worked together with the Irish companies to produce Tesco brand products for both domestic and international market which increased the production volume (Anon, 2000).In 2010, Irish exported more than ? 700 million of goods to worldwide Tesco. This also set up a corporate social re sponsibility image which create as a high corporate reputation and a positive image to the customers too. The remarkable supply chain operation in international expansion was adapted in changing mode to fit different countries. The successful implementation would become the back bone of the supply chain and embedded to other location with adjustment. The initiative in adopting new information technology infrastructure to enable information sharing which improved the supplier’s relationships.Question 3: Select a global retail company of your choice and discuss how globalization impacted on their strategy approach. Globalization is the concept of how global companies seeking to grow its business by extending its markets whilst at the same time seeking cost reduction through economic of scale in areas such as purchasing, production and focused manufacturing and or assembly operations (Christopher, 2005). IKEA is one of the world’s largest furniture retailers. It perceives itself as the leader within the global market of home furniture. In 2010, it has 280 stores in 26 countries worldwide.The core business idea of IKEA is to offer a wide range of well-designed, functional home furnishing products at low prices that most of the people can afford. Its main business strategy is â€Å"one-design-suits-all† that is aligning the design of products so as to enjoy economies of scale, efficiency as well as lower cost. Therefore, IKEA designs the product that suit as many markets as possible. The flat packaging system for packing its furniture to optimize carrier space, lower down the utilization of warehouse space and minimizing the types of pallets used to store is extraordinary.It helps to cut down the costs compared to other competitors. Moreover, IKEA has a wide supplier base all over the world. Most of them located in low-cost nations, for example, China and East Europe. IKEA maintains a good and long-term relationship with its suppliers. It suppo rts its suppliers in the form of leased equipment, credit facilities or even extending guarantees for supplier’s bank loan. With strong alliance and partnership with suppliers, in return, improved relationship with the suppliers, hence IKEA could be certain on the supply, standardization of products at high quality with the optimum low price.Furthermore, IKEA also benefits from the scale of its global business. All of the suppliers need to comply with IKEA’s IWAY requirement. The IWAY is a recognized standard and a quality assurance selling point to both the current and potential new customer. Organizations have attempted to expand into new markets with the target to enjoy the benefits through globalization. A new demand in logistical activities in supply chain is increased (Skjott-Larsen, et al. , 2007). IKEA’s global supply chain involves more than 1380 suppliers, 41 trading service offices, 31 distribution centers (DC) and 11 customer DCs across the world.IKE A provides its suppliers with support in logistics and IT. The transport manager finds the optimal mode of transportation, delivery lead time and cost involved. IKEA preferred to build its DCs closer to seaports in order to use more ocean transport and less of road and rail transport. Products are either delivered directly to the stores or the DCs whichever is closer. For those slow moving items, they are delivered to those centralized DCs which can cover for a large region (Trent & Monczka, 2002) .In addition, standardization helped IKEA to manage pilot projects at a DC and embedded in worldwide DCs if found successful. It enables IKEA to benchmark the performances of various DCs as all worked on identical procedures. The flat packaging is all designed to fit the highest possible products into the containers minimize logistic cost. This meliorates the efficiency and lower the overall landed costs of products (Agndal, 2006). Moreover, IKEA applies the same design, technology, and op erations at all of its facilities thus the processes are standardize across the supply chain.The employees could move from any one location around the world that actually opens the opportunities for staff to widen their career experience and learn other cultures (Kling & Goteman, 2003). Globalization is an ongoing development processes. These are not purely concern on the geographical spread of economic activities across national boundaries. It also includes the functional integration of globally scattered activities. The enterprises convert into a unit that is linked to the world at large instead of a domestic unit (Dicken, 2003). Bibliography Agndal, H. , 2006.The purchasing market entry process – A study of 10 Swedish insudtrial small and medium-sized enterprise. Journal of Purchasing & Supply Management, 12(4), pp. 182-196. Andersen, M. & Skjoett-Larsen, T. , 2009. Corporate social responsibilty in global supply chains. Supply Chain Management: An International Journal, 1 4(2), pp. 75-89. Anon, 2000. An entry strategy for the Irish market, Ireland: The Irish Times. Beckmann, A. , 1999. Dysfunctional Decision-Making -The Battle for Prague's Future. Central Europe Review, 1(21). Bowersox, D. , Closs, D. & Copper, M. , 2003.Supply Chain Logistic Management. New York: McGraw-Hill Education. Brut, S. L. & Sparks, L. , 2003. Power and competition in the UK retail grocery market. British Journal of Management, Volume 14, pp. 237-254. Child, P. N. , 2002. Taking Tesco Global. Mckinsey Quarterly, Volume 3, pp. 135-144. Christopher, M. , 2005. Logister and Supply Chain Management: Creating Value-Adding Networks. 3rd ed. London: Pearson Education Publications. Dicken, P. , 2003. Global Shift: Resharping The Global Economic Map in The 21th Century. 4th ed. London: Sage Publication. Fawcett, S. , Ellram, L. & Ogden, J. 2007. Supply Chain Management : From Vision to Implementation. London: Pearson. Fernie, J. & Sparks, L. , 2009. Logistics & Retail Management: Eme rging issues and new challengers in the retail supply chain. 3rd ed. London: Kogan Page Limited. Foley, F. J. , 1999. The Global Enterpreneur : Taking Your Business International. Chicago: Dearborn Financial Publishing Inc.. Gustafsson, K. , Jonson, G. , Smith, D. & Sparks, L. , 2006. Retailing Logistics abd Fresh Food Packaging. London: Kogan Page. Handfiled, R. B. & Nichols, E. L. , 2004. Key issues in global supply base management.Industrial Marketing Mangement, 33(1), pp. 29-35. Harrison, A. & Hoek, R. V. , 2008. Logistic Managment and Strategy : Competing through the supply chain. 3rd ed. London: Pearson. Hugos, M. , Hunt, T. & Philips, T. , 2007. Scoring Points: How Tesco continues to win customer loyalty. 2nd ed. London: Kogan Page Ltd. Jones, D. T. & Clarke, P. , 2002. Creating a customer driven supply chain. ECR Journal, 2(2), pp. 28-37. Kirkwood, D. A. , 1984. How Tesco manages the distribution function. Retail and Distribution Management, 12(5), pp. 61-65. Kling, K. & Got eman, I. , 2003.IKEA CEO Anders Dahlvig on international growth and IKEA's unique corporate culture and brand identity. Academy of Management Executive, 17(1), pp. 31-37. Kotler, P. , 1988. Marketing Management – Analysis, Planning, Implementation and Control. 6th ed. New Jersey: Prentice-Hall International. Mangan, J. , Lalwani, C. , Butcher, T. & Javadpour, R. , 2012. Global Logistics & Supply Chain Management. 2nd ed. Chichester: John Wiley & Sons Ltd. Mohorovice, D. , 2000. Minding the store Tesco Commercial Director Paul House on customer service, supplier relations, and what milk and home mortages have in common.Budapest Business Journal, p. 9. Monczka, R. M. & Trent, R. J. , 1991. Global sourcing: A development approach. International Journal of Purchasing and Material Management, 27(2), pp. 2-8. Palmer, M. , 2004. International restructure and divestment: The experience of Tesco. Journal of Marketing Management, Volume 20, pp. 1075-1105. Palmer, M. , 2005. Retail mult inational learning: a case study of Tesco. International of Retail & Distribution Management, 33(1), pp. 23-48. Powell, D. , 1991. Counter Revolution: The Tesco Story. London: Grafton Books. Riera, J. , 2000.Tesco sourcing teams to drive down global costs. The Retail Week, 17 March, p. 1. Seonng, M. S. , 2005. Fairness and Relationship Quality Perceived by Local Suppliers. Journal of Global Marketing, Issue 18, pp. 1-2, 5-19. Skjott-Larsen, T. , Schary, B. P. , Mikkola, J. H. & Kotzab, H. , 2007. Managing The Global Supply Chain. 3rd ed. Copenhagen: Copenhagen Business School Press. Smith, D. L. G. & Sparks, L. , 1993. The transformation of physical distribution in retailing: the example of Tesco Plc. The International Review of Retail, Distribution and Consumer Research, 3(1), pp. 35-64. Tiplady, R. 2003. One World or Many: The impact of globalisation on mission. Pasadena: William Carey Library. Trent, R. J. & Monczka, R. M. , 2002. Pursuing competitive advantage through integrated global sourcing. Academy of Management Executive, 16(2), pp. 66-80. Vivek, S. , 2011. Supply Chain as Strategy Asset : The Key to Reaching Busines Goals. Hoboken: John Wiley & Sons, Inc.. Womack, J. P. & Jones, D. T. , 2005. Lean Solutions. London: Simon and Schuster. Yoruk, D. & Radoservic, S. , 2000. International Expansion and Buyer-Driven Commodity Chain: The Case of Tesco. [Art] (University College London).

Free Essays on Lichtenstein, Roy

Roy Lichtenstein was a pioneer of the Pop Art Movement best known for his oversized comic book-style images. â€Å"Roy’s style was known around the world. He took things that everyone thought they knew and made something original out of them.† - Kirk Varnedoe, Curator at New York Museum of Modern Art. IN THE BEGINNING Roy Lichtenstein was born on 27 October 1923 in New York City. Lichtenstein was the son of a prosperous realtor. In 1939 he studied under Reginald Marsh art the Arts Students League in New York. In 1940 Lichtenstein studied under Hoyt L. Sherman at the School of Fine Arts at Ohio State University, Columbus. From 1943 to 1946 he served in the army. After this he resumed his studies and obtained a Masters of Fine Art in 1949. In 1951the Carlebach Gallery in New York organised a solo exhibition of his semi-abstract paintings of the old West. Lichtenstein initially experimented with abstraction but said it â€Å"didn’t have much of a sense of humour.† Shortly after the artist moved to Cleveland where he continued painting while working as an engineering draftsman to support his growing family. Lichtenstein taught at the State University of New York, Oswego from 1957 to 1960. It was by this time that Lichtenstein had begun to include loosely drawn cartoon characters in his increasingly abstract canvases. In 1960 Lichtenstein was appointed Assistant Professor at Douglas College at Rutgers University of New Jersey. He met and had long discussions with Allan Kaprow, and he also met Claes Oldenburg, Jim Dine, Lucas Samaras and George Segal. THE BEGINNING OF LICHTENSTEINS COMIC STYLE One of Lichtensteins sons provided a challenge when he said to his father ‘I bet you can’t paint as good as that’ while pointing at a cartoon of Mickey Mouse. Lichtenstein took this picture, which was on a bubble gum wrapper, blew it up into a full scale painting turning commercial art into an object of fine art.# It ... Free Essays on Lichtenstein, Roy Free Essays on Lichtenstein, Roy Roy Lichtenstein was a pioneer of the Pop Art Movement best known for his oversized comic book-style images. â€Å"Roy’s style was known around the world. He took things that everyone thought they knew and made something original out of them.† - Kirk Varnedoe, Curator at New York Museum of Modern Art. IN THE BEGINNING Roy Lichtenstein was born on 27 October 1923 in New York City. Lichtenstein was the son of a prosperous realtor. In 1939 he studied under Reginald Marsh art the Arts Students League in New York. In 1940 Lichtenstein studied under Hoyt L. Sherman at the School of Fine Arts at Ohio State University, Columbus. From 1943 to 1946 he served in the army. After this he resumed his studies and obtained a Masters of Fine Art in 1949. In 1951the Carlebach Gallery in New York organised a solo exhibition of his semi-abstract paintings of the old West. Lichtenstein initially experimented with abstraction but said it â€Å"didn’t have much of a sense of humour.† Shortly after the artist moved to Cleveland where he continued painting while working as an engineering draftsman to support his growing family. Lichtenstein taught at the State University of New York, Oswego from 1957 to 1960. It was by this time that Lichtenstein had begun to include loosely drawn cartoon characters in his increasingly abstract canvases. In 1960 Lichtenstein was appointed Assistant Professor at Douglas College at Rutgers University of New Jersey. He met and had long discussions with Allan Kaprow, and he also met Claes Oldenburg, Jim Dine, Lucas Samaras and George Segal. THE BEGINNING OF LICHTENSTEINS COMIC STYLE One of Lichtensteins sons provided a challenge when he said to his father ‘I bet you can’t paint as good as that’ while pointing at a cartoon of Mickey Mouse. Lichtenstein took this picture, which was on a bubble gum wrapper, blew it up into a full scale painting turning commercial art into an object of fine art.# It ...

TwentyFour Years in the Life of Dr Faustus essays

TwentyFour Years in the Life of Dr Faustus essays Christopher Marlowes play Doctor Faustus is the story of a selfish Renaissance-era man who sold his soul to the devil in order to further his knowledge of things beyond mans normal state of being. Faustus was a doctor with a degree in divinity who was highly respected among his fellow scholars. Seemingly bored with the way his life was going, Faustus yearned for more knowledge. He gained a new interest in magic, and decided that if he were a magician, he could somehow learn all of the things he wanted to know. Lines, circles, letters, characters Ay, these are those that Faustus most desires. O, what a world of profit and delight, Is promised to the studious artisan! All things that move between the quiet poles Shall be at my command: emperors and kings Are but obeyed in their several provinces But his dominion that exceeds in this Stretcheth as far as doth the mind of man: Faustus proceeds to make a pact with Lucifer in which he surrenders up to him his soul So he will spare him four and twenty years. (I:III:89-90). Though Faustus had originally intended to use his newly acquired magic for good, he couldnt fight the urge to use his powers for jokes and trickery. During the course of the play, Faustus wastes his magic skills by playing tricks on important figures. In the presence of the Pope, Faustus makes himself invisible and proceeds to make various objects fly through the air to the amazement and awe of the crowd. When visiting the Emperor, he calls forth the spirit of Alexander the Great. Faustus becomes more and more obsessed with the idea of becoming all-powerful as the play wears on. The power he holds causes him to believe that he can eventually become either a go ...

3 Types of Awkward References to Numbers

3 Types of Awkward References to Numbers 3 Types of Awkward References to Numbers 3 Types of Awkward References to Numbers By Mark Nichol This post describes various usage pitfalls that can interfere with clarity when numbers are involved. Take care when using the word over before a sequence of numbers that might be confused for a figure, as in â€Å"The Ohio city will settle a lawsuit over 911 calls,† which might mistakenly suggest to readers that one or more verbs have erroneously been omitted before a reference to more than a given number of calls, rather than that 911 refers to the phone number for reporting an emergency. The sentence is easily revised to â€Å"The Ohio city will settle a lawsuit regarding 911 calls.† Also, two numbers in numeral form should not appear in sequence, as in this example in which an age is followed by a count: â€Å"The day the slain woman was to turn 28, 3,000 people gathered at a church to recall her life.† The proximity of 28 and 3,000 with an intervening comma suggests that the number 283,000, or a similarly appearing figure, has been incorrectly rendered. (Readers will not make that assumption, but the initial confusion is distracting.) If a publication’s style requires ages to be given in numerals, spell out the attendance count, an acceptable treatment of a large round number. If that figure is exact, change it to an estimate styled as a spelled-out round number, or recast the sentence: â€Å"On the day the slain woman should have been celebrating her 28th birthday, 3,000 people gathered at a church to recall her life.† Finally, do not use forces or troops to refer to individual military service members, as in â€Å"Forty-four US forces were hurt in a rocket-propelled grenade attack yesterday† or â€Å"Three troops were found guilty in the black market scheme.† Use soldiers, sailors, marines, or â€Å"service members† (marines, not soldiers, should be used to refer to members of the US Marine Corps): â€Å"Forty-four US marines were hurt in a rocket-propelled grenade attack yesterday†; â€Å"Three soldiers were found guilty in the black market scheme.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Spelling Test 1Acronym vs. InitialismHow often is "bimonthly"?

Narrative Essay Example | Topics and Well Written Essays - 500 words - 3

Narrative - Essay Example In the eighteenth and nineteenth century, racial discrimination was rampant and color of the skin played important role in the society. Through deliberate use of powerful lobby, Whites maintained a racial divide within the society mainly due to financial advantages that they enjoyed over the less privileged colored population, the Native Americans and Afro American who were initially brought as slaves. Education was denied to blacks and they were also not allowed to participate in social activities. This was important issue with Whites because depriving them with education meant that they would not be able to improve their economic status through better jobs and thereby remain unequal socially and economically. By the end of the century, raced based slavery had become a full-fledged tradition amongst the Whites with Africans and non-whites becoming slaves for life. The Pueblo revolt, Cherokee war and Salem witch craft were major events that raised the issue of exploitation of indigenous population and non-whites as slaves. Interestingly, the increased trade and business activities created conflicting interests with the English settlers and resulted into war which was later known as ‘seven years’ war’. It also became the foundation for American revolution and war of independence of American citizens. French settlers were more empathetic to the Native Americans who were recognized as individuals with distinct culture. They also indirectly promoted the cause of independence of the Native Americans. American Revolution (1775-1783) was the major event of eighteenth century that significantly impacted the social dynamics and political geography of the world. It lead to the emergence of America where empowerment of people and democratic process were valued. The efforts to eradicate slavery were made through changes in the

The significance of the lady in Black and her two Lovers Essay

The significance of the lady in Black and her two Lovers - Essay Example What Walker is also suggesting is that the feminist strivings are not exclusive of broader political seeking of equality. Indeed, the two causes are intricately connected and partly explain why Vyry and her two lovers are showcased in same scenes in the novel. (Graham 96) Apart from this symbolic display of solidarity, another reason why these characters appear together is to contrast their different mindsets and attitudes. In other words, there seem to be diversity of personality and character within the larger common objective of freedom. To illustrate, in one passage Innis Brown responding to his wife Vyry states â€Å"Just like you can make candles and soap and feather beds, rag rugs, and quilts, and spin and weave and sew, and cooking was your main job, I learned to do a lot, of things sides working in the fields." (Walker as quoted in Cash 78) The message here is one of establishing the dichotomy between the masculine and the feminine. The other dichotomies that these pairings bring out are those of â€Å"black versus white, rich versus poor, empowered versus disempowered, enslaved versus free†. (Beaulieu 15) Margaret Walker, writing in the middle of the twentieth century, factors an additional pair into the list, namely, legally enslaved versus legally free. One crucial way in which the genre of slave narrative is revised in Jubilee is the attention paid to the personal (especially the romantic) facets of Vyry’s difficult life. This is accomplished by showcasing the relationship between Vyry and her two lovers at several points in the work. Vyry’s loyalties are thoroughly tested as she is made to choose between â€Å"her loyalty to her first husband and her white family and loyalty to her second husband and her children. She is guided by her Christian ethics in arriving at a practical rather than radical resolution of the conflict.† (Bell 289) Her great virtues are best illustrated as she

Business Strategies by Alex and Doreen Essay Example | Topics and Well Written Essays - 1500 words

Business Strategies by Alex and Doreen - Essay Example With the company’s total sales of $597,123 compared with the average of best of three of the companies at $653,764 from the CRR, the company could be deduced to be nearly closed, although below, to the average. Since the company ranked third out of eight companies and yet below the average, it would mean the top and second ranking companies may have higher sales revenues than the company. Â  As to what the best companies are doing in terms of strategies, the facts case study is not also clear. There is also no information on industry or company growth from one period compared to others periods for the purpose of deriving information on whether the industry is characterized by growth or not. Â  In term of profitability, the company is observed to be performing less than the industry average using the best of the three from the other companies. With $39,227 as net income compared with $110,254 average of the best of three, the company is less superior. Thus the company can be considered performing less than the average, which indicates the weakness of its strategy. Since the company ranked fifth out of eight firms in terms of net income in relation to sales, it would mean that Sparke Electrical was performing less than half of all the total of the number of companies on the average. Â  Any strength of Sparke Electrical is not evident based on its revenue and profitability performance compared with an average of eight companies in the industry.

Managing People Essay Example | Topics and Well Written Essays - 1500 words

Managing People - Essay Example Therefore culture is defined as ‘the way we do things around here’. Analysis Corporate culture is usually described as ‘the way we do things around here’. It is considered as a set of rules that each and everyone in the organisation learns to follow and thereby influences the behaviour of the employees. Corporate culture often determines the behaviour of the people within business and also the level of motivation within its employees. The culture of the organisation can influence how traditional or forward thinking is the way the company operates (Dooley, 2005, p.139). It is the feel of the organisation which is quickly picked up the new members. Culture is ‘the way we do things around here’. It is a powerful tool and is likely to become more visible when organisations implements new strategies. Thus its human nature to resist change in the way they do things and similarly its nature of the human to change the culture in which they work and live (Carroll, 2009, p.95). The key drivers of ‘the way we do things around here’ are multiple. The behaviour of the management is one of the major drivers of culture as the people observe the behaviour of the management rather than on what they say. ... 31-33). Organisational culture or corporate culture is set of values, beliefs and assumptions which is shared by member of an organisation and also teaches the new member of the organisation to think feel and act in the right way. The cultural perspective of every organisation believes that every organisation develop a unique mixture of standards, values, practise and presumptions of how things should be conducted which later becomes habit (Ashman & Hull, 2011, p.134). Organisational culture comprises of two important components, shared values and assumptions. Values are defined as a conscious perception of what is good and bad or what is right or wrong, values implies what is ought to do. It refers to as a moral compass which directly motivates the decision. Values that exist within organisation are referred to as shared values. These are the values that employees have in common and within the organisation. Assumptions are beliefs or perception that have worked for the organisation in the past and are considered to be correct way to think and act towards any problems and opportunities. These assumptions are taken for granted and are difficult to change (Mcshane, 2008, p. 492). Organisational culture is the outcome of set of dynamics and also acts as an influence of those dynamics. The jargon, ‘the way we do things around here’ is a powerful insight in a company’s culture (Stanford, 2011, pp. 1). Understanding the concept of culture is important for a manager in order to adapt more easily to their new surroundings. Thus managers should learn how to adapt to an environment so that the manager can work effectively. But despite of the manager’s strong desire to understand and adopt

Discuss the arguments for and againts the reform of the international Essay

Discuss the arguments for and againts the reform of the international trading systems in general and the World Trade Organisationvin particular - Essay Example There has been greatest movement of resource to other countries and most of the companies have gone international. This has been a positive development in the business world as more and more companies in the world embrace e the concept of global operation. (Cancun 2003, p. 3) International trade can be described as trade between nations. This can be described as trade between national in different continents or it can mean trade between one neighbouring nations. International trade is the trade that happens beyond the boundaries of a continents and which in particular involves the subjects of that country. Unlike domestic trade that it controlled by the government, International trade is subject to the control of world and it comes with more regulation than the domestic trade International trade has been used as a yard stick for measuring the transparency and governance of a nation by the international community. In the recent past the wave of globalization has made it difficult for one a country to live as an island and the economic systems are moving more towards a dependency market structure. Globalization has brought about a cycle of dependency in which a country is depending on other for as structured by the world economic systems. This has been one of the reasons why international trade has become very important to the whole world. globalization has opened countries to the scrutiny of the international community and the world trade system has been used to force nations hat have been seen as deviating from the world economic system in order to force them to conform to world policies. One of the most important way in which world trade has been used to streamline the operation of nations is on mater that concerning respect of human rights. As we said earlier globalization has been characterized by opening of national police to the whole world and hence there is a scrutiny on how a nation is respecting issue of human rights and other.

Why Projects Fail In Airbus-A380 In Singapore Airline Essay

Why Projects Fail In Airbus-A380 In Singapore Airline - Essay Example From this research it is clear that Airbus had high expectations regarding its most ambitious project of A380. It was a commercial aircraft, intended to guide in the new age of superjumbo airplane. It was also aimed to carry about 800 travellers and crewmembers. The problem with the project arrived during 2006 when the pre-assembled wiring, manufactured in Hamburg, Germany plant failed to be adjusted appropriately in the A380 aircraft frame. The wiring was designed by utilising old version of CATIA, an application commonly used in the aviation industry, where the body of A380 was manufactured by using upgraded version of similar application. Unfortunately, these versions were incompatible with each other and therefore, during the project lifecycle phase, the capability to share the design of aircraft between these two plants was conceded. As a consequence, considerable number of fabricated cabins developed could not be adjusted in the airplane. Hence, Airbus had no other option than halting the manufacturing work, delaying the deliveries of Aircrafts for two years and remodelling the wiring system. The expenses of the project failure exceeded about US$6 billion, positioning the program about two years behind the planned schedule. For any project to be successful, organisations must meet the delivery and production obligations made to its customers. However, Airbus was unable to fulfil its obligations towards the customers owing to the above stated problems causing the Airbus A380 project failure.

Discuss the arguments for and againts the reform of the international Essay

Discuss the arguments for and againts the reform of the international trading systems in general and the World Trade Organisationvin particular - Essay Example There has been greatest movement of resource to other countries and most of the companies have gone international. This has been a positive development in the business world as more and more companies in the world embrace e the concept of global operation. (Cancun 2003, p. 3) International trade can be described as trade between nations. This can be described as trade between national in different continents or it can mean trade between one neighbouring nations. International trade is the trade that happens beyond the boundaries of a continents and which in particular involves the subjects of that country. Unlike domestic trade that it controlled by the government, International trade is subject to the control of world and it comes with more regulation than the domestic trade International trade has been used as a yard stick for measuring the transparency and governance of a nation by the international community. In the recent past the wave of globalization has made it difficult for one a country to live as an island and the economic systems are moving more towards a dependency market structure. Globalization has brought about a cycle of dependency in which a country is depending on other for as structured by the world economic systems. This has been one of the reasons why international trade has become very important to the whole world. globalization has opened countries to the scrutiny of the international community and the world trade system has been used to force nations hat have been seen as deviating from the world economic system in order to force them to conform to world policies. One of the most important way in which world trade has been used to streamline the operation of nations is on mater that concerning respect of human rights. As we said earlier globalization has been characterized by opening of national police to the whole world and hence there is a scrutiny on how a nation is respecting issue of human rights and other.

Religious Education Learning Package Essay Example | Topics and Well Written Essays - 1000 words

Religious Education Learning Package - Essay Example With such deliberations of the beliefs and practices advocated for during the Rosh Hashanah festival, it is apparent that, this marks a period of purifying oneself for the rest of the year. In addition, since the season is marked with several prayers, fasting and repenting, it reminds every Jew to abide by the Jewish beliefs and practices (Jacobs, 1987). In light of this, it is critical to focus on the beliefs and practices of Jews that make them repent so that they can have a good and sweet year ahead. In this regard, the concern is the relevance of beliefs and practices exhibited in the Rosh Hashanah festival, which culminates the evaluation of oneself in regard to their adherence to the beliefs and practices of Jews for the previous year. Therefore, the Rosh Hashanah festival could be argued to detail the overall beliefs and practices of Jews. This is in line with what Segal (2009) pointed out that, formal prayers guide Jews and their beliefs and practices. The following learning package aims at enlightening year 8 students with lessons designed to give insights to Jewish beliefs and practices. ... The first reading material is Essential Judaism: A Complete Guide to Beliefs, Customs & Rituals, a book by George Robinson (Robinson, 2003). Robinson highlights the importance of Jewish beliefs and practices, which are put into practice through various festivals. The festivals are symbolic interaction between Jews and God. In Rosh Hashana, Jews recite prayers. Robinson argues that prayer is at the heart of Jewish prayer, God listens to them. In order to elicit a clear understanding of such an assertion from the text, students would be requested to review the assertion, which is further elaborated by Robinson to mean that prayer is part of dialogue between man and God. In this regard, the students would be required to explain what they take of the assertion in relation to the understanding of Rosh Hashana prayers. A set of questions would be used to develop a discussion of whether the students believed that a prayer acted a means of communication between Jews and God, and whether what Jews believe in their Rosh Hashanah prayer is actually fulfilled by God. Some of the verbs used in driving points home from the book involve requesting students to read specific chapters and sentences of the book that emphasizes on the Jewish beliefs and practices in regard to the Rosh Hashanah festival. This would ensure that the students clearly understand the content of the book. In addition, students would be required to quote some sentences and phrases from the book that supports their arguments during discussions. A validation of their Jewish beliefs and practices would also be enhanced through reading the following sentence from Woodhead, (2002, p. 128): â€Å"the

Critical Incident Essay Example for Free

Critical Incident Essay It was a cold friday afternoon as I sat at the bus stop waiting to get home. I had just got out of an intense Friday lecture from the Northampton local Mosque. The Imam was furious and obviously disgusted at the behavior of our generation. How do we live with ourselves Imam Aseem Ibrahim had said. Most of us have enough to feed ourselves and our family, even buy the latest gadgets just because we can but do we feed the poor? Do we clothed them? He said in anger as he chocked on the words. The lecture kept on playing in my head as I waited for the bus. It made me realize, we could do some good with the money we spend on some unnecessary things especially the ones we buy for ourselves to please others. Earlier, I had planned on buying the new Manchester United away jersey, but with what the Imam said, I dont think I need it anymore. I could use at least half the money to do good for others. Just as I drift on my thoughts, I noticed a fish and chips cart which reminded me of the breakfast and lunch I had missed. I had been staying up late studying that I forgot about a couple of meals. Dont starve yourself in the course of feeding others. The Imam had said while giving his lectures. I starved myself but it wasnt because I was trying to feed anybody, I was just trying to catch up on loss time. I got up and got myself some fish and chips then sat back at the bus stop seats. As soon as I had the first swallow, I realized I could help poor people by feeding them delicious food with a reasonable amount of money. The food was relatively cheap. I smiled and continued to enjoy. Halfway through my meal, I saw a little Indian boy with an elderly woman walking towards my direction. The boy smiled at me so I smiled and offered him my food. The little boy smiled again and shook his head. Are you sure? He shook his head and stopped walking. Alright then. I went on with my meal. A few minutes later, the bus arrived and just as I motioned to get on it, the elderly woman furiously said some words to me in Hindu. I shrugged and got on the bus. When I arrived home, I found my roommate Taneem watching a Hindu movie. I noticed something weird as I watched a little with him. Why is the subtitle saying yes while the woman keeps shaking her head? I asked. Because shaking your head is to Indians as nodding your head is to us. Shes saying yes. Taneem explained. Even though it was minutes after I had left the boy and the woman, I felt so embarrassed at what I did to the boy. My intentions were good, but it looked otherwise.

The International Market Audit And Kangaroo Meat Products Marketing Essay

The International Market Audit And Kangaroo Meat Products Marketing Essay The Report Covers an International Market Audit and a Marketing plan for the export of Kangaroo meat products in the German market by Ace Corporation. The Companies main objective is to sell Kangaroo meat products like (sausages, diced meat, fillets and mince meat) in the German market to broaden its market space. The Vision of the company is Creating an edible product for human consumption which will be so tempting and full of nutrition that all would just want to say Lets eat Kangaroo. The Kangaroo Industry is in operation in all states of Australia except Victoria and NT. Its reasonably big industry collecting revenue of $270 million per year. Every state has to operate under the Kangaroo Management plan which is controlled by the Conservation authorities within the state and when overseas its controlled by the Federal authority. Germany is one of the worlds largest economies. Having a market share of 33.5 per cent in the European meat market. The Meat markets make a lot of profit reaching nearly $7.8 billion in the year 2007, and are mostly likely to touch $9.5 billion by 2012. (Frozen Food Global Industry Guide, 2008). The Germans are adapting to the new culture surrounding and are becoming more and more health conscious with passing time. After having understood the market trends and successfully completing the economic and socio-cultural analysis Ace Corporation has chosen Germany for the international export of Kangaroo meat products, which is very healthy , high in protein , iron and very low in fat perfect for our target market being families. (Phillips, C., n.d.). The Product Kangaroos are very high in number and are stated as an iconic animal and are known for their uniqueness in Australia. They give off one third as much methane as ruminant animals, like cows o goats. They are responsible for 60 per cent of the global methane emission. They whole idea behind entering into this industry was to reduce the highly populated number of Kangaroos creating a healthier environment and provide a cuisine which the consumers enjoy to eat as a part of their meals.( Kangaroo meat, n.d.). Below is the chart showing the population of Kangaroos in Australia 2009 Population estimates for kangaroos within the commercial harvest areas State Red (Macropus rufus) Western Grey (Macropus fuliginosus) Eastern Grey (Macropus giganteus) Wallaroo/Euro (Macropus robustus) South Australia 1,031,000 658,000 465,000 Western Australia 904,506 1,653,464 New South Wales 2,456,795 722,255 3,909,270 114,966 Queensland 5,004,684 7,714,654 2,405,729 Grand Total 9,396,985 3,033,719 11,623,924 2,985,695 Source: Kangaroo population estimates Kangaroo Meat which we will be exporting from Australia is meant for Human Consumption only, as 70 per cent of kangaroo meat is exported to different countries around the world. It is considered as ideal meat for maintaining a balanced diet. It is also low in cholesterol and has 24% of protein and minerals. The fat contain is less than 2%. Nutrition Content as Compared to other meat Protein (%) Fat (%) Kilojoules (per 100g) P/M/S ratio Cholesterol (mg/100g) Iron (mg/100g) Kangaroo 24 1-3 500 1.5(1)1 56 2.6 Lean Lamb 22 2-7 530 0.1(0.9)1 66 1.8 Lean Beef 22 2-5 500 0.1(0.9)1 67 3.5 Lean Pork 23 1-3 440 0.2(1.3)1 50 1.0 Lean Chicken Breast 23 2 470 0.4(1.5)1 50 0.6 Rabbit 22 2-4 520 0.8(0.5)1 70 1.0 Source: Food GL Fogerty AC. 1982. The fatty acids of Kangaroo and wallaby meat. CSIRO Food Research Quarterly, 42, 57-61. Kangaroo Meat is available in various shapes and sizes for human consumption a chart of different types of kangaroo meat cuts has been put up in the Appendix 1. Evaluate the Product as an innovation as it is perceived by the intended market. Relative Advantage People of Germany have adapted to new food habits and have become more calorie and cholesterol conscious in their intake. Percentage of protein in Kangaroo meet is high in comparison to beef and pork. People of Germany like game meat, as well are always ready to try different types of meat products. (Flannery, n.d.). An added advantage of Kangaroo meat is that it is 30% cheaper than beef, which simultaneously increases the scope of opportunities to sell our product into the German market. (More Aussies dining on Skippy, 2008). The relative advantage of our product is more as compared to other products. Compatibility Kangaroo meat is one of the healthiest red meat, available for human consumption. The fat levels in kangaroo meat are less than 2% which creates a positive mind set for the consumer to buy our product as these days consumer are very health conscious. Kangaroo meat can be used exactly like other red meats; its also available in a wide range of cuts. (Kangaroo Meat for Human Consumption,n.d.). Complexity Our Kangaroo meat is produced under high strict hygiene legislation and has an even healthier disease free status than domestic animal meats. The method of cooking kangaroo meat is easy and not to complex. One thing which needs to be kept in mind is overcooking which will dry out the meat. Trial ability As Kangaroo meat falls under the category of game meats and is one of the rarest breed of animal found for human consumption it is also very inexpensive to purchase, this automatically encourages the consumers in Germany to try this product for a minimum expense from their pockets Observability Kangaroo meat is easy to cook and contains high levels of protein, iron, zinc, B-group vitamins namely riboflavin, niacin, Vitamin B6 and Vitamin B12. A variety of dishes can be cooked from kangaroo meat. German Consumers cab be rest assured that our kangaroo meat is safe to eat and is processed to meet the strict Australian and export Standards. (COOKING TIPS.n.d.). Major problems and resistance to product acceptance based on the preceding evaluation. The Main issue or the area of concern for Kangaroo Meat is the method of cooking as it is low fat content, can easily dry out during the cooking process. Therefore it is recommended to follow some simple cooking steps to retain moisture and the meat flavour. Kangaroo meat should be handled and cooked like any other lean low fat red meat. (COOKING TIPS.n.d.).The Haziness of cooking kangaroo meat discourages many consumers. Also another problem with Kangaroo meat is that Kangaroo is the national animal of Australia. The consumers which are fond of meat products are very taste sensitive, they are aware of kangaroo products being available in the market but havent got the right approach and means to try it out. The Market Describe the market(s) in which the product is to be sold. The country that we are focusing on selling our product is Germany. The market audit and plan will be based on strategically approaches used to introduce our product into the market, specifically looking at the culture, political and economic environment. 1. Geographical region(s) We are focusing on Berlin being the capital of Germany, as it is not possible to cover the entire market of Germany in the first year of business. Berlin is the most important state in Germany out of the 16 states. It has a total population of 3.5million. Berlin is one of the most significant centres in European politics, culture and science. Berlin is also a working capital city and a province of Germany. It is also famous for its cultural institutions and a highly visited tourist destination.(Berlin ,Germany,n.d.) Forms of transportation and communication available in that region. Germany is well known as the nation of car lovers. Public Transport is excellent in Germany. Their rail network is very comfortable, reliable and fast. All major cities have an impressive public transport system like Tube, Tram and Busses which are very reliable. Many cities in Germany encourage cyclists with elected bicycle lanes. ( Getting Around in Germany,n.d.). For Transportation and communication when exporting and selling (in the Target market) our product, we will be using only Air Transport and Road Transport. Consumer buying habits. Product-use patterns The German cuisine is very different from region to region, Aswell we have discussed this in ou socio-cultural analysis which gives a clear understanding of the audience in the target market. As the Germans is health conscious and very particular about their calorie intake. There are more than 1500 varieties of sausages available.(Cuisine,n.d.). As our kangaroo meat is very healthy, light in consumption less in fat and easy to cook, it fits right as a part of their meals keeping in mind the health factor. Product feature preference According to a survey by GfK whose studies and analyses are based on consumer shopping behaviour state that the German consumers have a per capita retail purchasing power of around à ¢Ã¢â‚¬Å¡Ã‚ ¬5,201 in 2009. GfK GeoMarketing has understood and calculated the Germans purchasing power by region, categorizing the results according to around 60 food- and non-food product lines.(New study on Germans regional consumer preferences,n.d.). As the Consumers in Germany have high purchasing power , it gives us a green flag to enter their market and sell our chosen product. Untitled.png As seen in the above chart the German consumers spend round 12.6% on health and hygienic products. In which they are mainly looking for nutritious and healthy intake of food. In that case kangaroo meat which we want to sell meets their demands and expectation levels. Shopping habits Shop till you drop is the tag line which is fixed to the Germans shopping habits. Shopping is called as a national pastime for the Germans. Malls are not that well- developed in Germany so there are more of Out Malls which have been opened up. Place lile Big Box, hyper-stores, discounters, Marktstrassen or market streets are very popular to buy their products on daily needs.(Shopping in Germany,n.d.). Specialization shops are very popular and easily recognized in food stores. The Metzgerei (butcher), Backerei (bakery) and Konditorei (pastry shop) are in business by people of their own profession. Germans basically buy their meat from local butchers instead of buying it from supermarket. Their preference is quality, comfort, prestige, convenience and price when buying consumer durables. alternatively, price dominates other factors in case of everyday goods.(Shopping in Germany,n.d.). Distribution of the product Typical retail outlets The German market is the biggest and the most important part of Europe, the retail market is very competitive and segmented for most of the products. The highest level of importance is given to the Quality and service of the products. ( Germany MARKET ACCESS,n.d.). The German retail market is distributed into large Independent shops, having a high proportion of distribution in city centres and urban areas. Also they are quite a few numbers of hypermarkets followed by discounted stores which are the main attractions to customers. The market also gives high importance to distance selling which are mail order, e-commerce and teleshopping.( Germany MARKET ACCESS,n.d.). Our strategy here will be the approaching the specific shops which will sell our products to the consumers at a reasonable price, which specially assures good quality and taste. Product sales by other middlemen For selling a variety of products in Germany, the best approach is to involve or appoint an independent regional agent who understands the surrounding and culture, having a clear understanding of the situation. Also taking into consideration that Germany holds the ranking for organising the worlds largest trade exhibitions and fairs, proving very important for companies to build their image and status in the surrounding and simultaneously understand who its competitors are, how the market operates and how to create goodwill amongst the bigger guns. (Distribution, n.d.). Advertising and Promotion Advertising media usually used to reach your target markets(s) Advertising is one of the most evident forms of communication. The types of advertising most used in Germany are Televisions, Print ads( Newspapers), Outdoor, Radio, Online and Magazines, for any product to be introduced in this target market these types of adverting media are highly recommended.. (Germany Marketing Strategy,n.d.). As mentioned in our earlier economic analysis report that 51% of citizens obtain new through the medium of television, 22% get the information from newspapers or Magazines and 6% make use of the radio. Advertising is given the utmost importance in any company or to any product before getting itself introduced to the world and especially in Germany for us to introduce our Kangaroo Meat we will need to approach the right medium to give us the right push in to the target market. Sales Promotions customarily used Sales Promotions acts as the key factor in adding value to the sale. Sales promotions are usually used in the B to B Market, where the consumer goods move fast in sales. Germany on the other hand has some interesting strategies to take from, and undoubtedly these promotional strategies have proven to work in the current market trends. (Phillips, C., n.d.). The Tools used for the promotion of any product have to be taken into effect by understanding the customer sentiments and the way of purchasing, because the need and want are two separate things when it comes to buying a product. Tools like Consumer goods Coupons, Price reduction, Premiums, data base/ direct marketing, are the main sections given high priority in Germany when introducing a product. (Phillips, C., n.d.). Pricing Strategy Pricing is one of the most critical factors when pricing in the International market. Pricing is that element that generates revenue; the remaining elements are driven by cost. The thought that we as exporters need to be cautious when pricing in the Global environment is Counter Trade Requirements, Regional Trading, Increased Competitive Levels, and Standardisation against Localisation Issues etc. (cite text) Customary Mark-Ups The Normal pattern used by most of the retailers for the mark-up is the customary mark-ups which is a 100% .e.g. If our product cost is 12$ it will be sold in Germany for 24$ keeping in mind the conversion cost between the two countries.(Pricing Strategy,2007). In the case of our product we have kept the Customary mark- up price for our retailers as 60% for only the reason being our product is new in the market and even though our competitors exist we have to match the standard Quality and Taste of our product , keeping in mind the affordability factor Types of Discounts Available Discount types are many and have various purposes depending on the situation, the location, the time period or even the market trend. Types of discounts available in the target market are: Paper Coupon Online Coupon Direct Discounts Premiums Reward points Rebates Percentage of total Purchase Cash of total Purchase As for our Kangaroo meat we will only be using the Coupons, Premiums, and direct discount strategy as it is not possible to introduce all types of discount in the first year of production/export. Compare and contrast your product and the competitors product The Main competitors who export Kangaroo meat from Australia are: Macro Meats- Leading producer of kangaroo and wild gourmet game meat Southern Game Meat- Export Kangaroo meat to Europe. DGroot International Food Marketing Exports Kangaroo Meat to the USA. Game meats Australia- Export Kangaroo and Wallaby meat. Ace Corporation main objective is to export Kangaroo Meat. The idea and the purpose behind selling kangaroo meat is that, its low in fat intake and free from chemicals, hormones and pesticide. Its basically an ultimate free range meat which is very high in protein and iron content. Our Tag line says it all Lets Eat Kangaroo our motive being Healthier Kangaroo meat for Human Consumption. One of our major competitors is Macro Meats Competitors Product Macro Meats is our biggest competitor. Macro Meats was established in 1987 with a vision to develop kangaroo meat not only as another meat for human consumption, but to promote kangaroo meats healthy and 100% natural features. The Company Director and Owner Ray Borda has been the man behind this industry for over 22years. Some of the Products sold by them are: Kanga Bangas (Kangaroo Sausages) Kangaroo Mince-1kg Marinated kangaroo steak Kangaroo Mince- 500g Kangaroo Steak Kangaroo Fillets Kangaroo mini roast Kangaroo marinated kebabs. (Products, n.d.). Brand Name They export their product under the name- Macro meats-Gourmet Game. Is a certified meat exporter and is EU accredited. Features Some of their Features which give them a higher advantage are : Chemical free Processed as per Quality assurance program Gluten free 98% fat free High in Iron High in Protein Package Macro meats-Gourmet Game have a standardised packing pattern for all their products as they have a number of products which they export as mentioned above. Their packaging is done by the Australian Supermarkets and the kangaroo meat is approved by the National Heart Foundation of Australia and many of its products have a Kangaroo fillet Tick Approval. (A Growing Industry, n.d.). Competitors Prices Product Per kg (In AUD) Kanga Bangas ( Sausages) $13.00 Kangaroo Fillets $17.00 Kangaroo Mince 500g $10.00 Diced Kangaroo Meat $12.00 ACE Corporation will be only selling four products in the first year of production/export, for the same reason we have compared prices with only four of our competitors products. Competitors promotion and advertising methods. Macro Meats Slogan is Good for you good for the environment The Advertising methods used by them are mainly through newspapers, Television, radio and the weekly specials booklets distributed by the supermarkets.(Environment, n.d.). Competitors Distribution Channel The Distribution channels used by Macro meats are as follows: Air Transport Distributors Retailers Storage at the arrival airport Truck Transport Custom Duties Freight Forwarder Storage Importers Storage in Processed Chillers Macro Meat Processor Market Size The Australian Kangaroo Industry started exporting Kangaroo meat to Europe in 1959 having a high response to the European game meat. Kangaroo meat which is processed and exported is checked by the Australian Quarantine and Inspection Service (AQIS).( The kangaroo industry2008). The market size for this type of industry is massive and is spread in Germany, Russia, USA, Africa, China, France, and Netherlands. Estimated Industry sales for the Planning year As there are a few organisations already exporting the same product as ours it will be a bit difficult to gain an 100% profit margin. Looking at it from all aspects of the market we have an estimated target of 65% to achieve. Estimated sales for your company for the planning year. The Estimated sales for our first year being in business. Selling Kangaroo meat in the Germany will be approximately % 750,000.00 With an estimated Gross Profit of 16.4% Government participation in the marketplace The German federal government plays a vital role in the German economy, sometimes directly and sometimes indirectly through the effects of other policies on the economy. Germany being a part of the European Union (EU) which assures a Liberal Movement between European countries. Germany is a leader in export thus the entire European union is its Primary trade partner with 47.8% of the German imports and 53.1% of its exports are made with 15 original members of EU.( Foreign trade in figures, n.d.) Agencies There are two Australian Government that have been set up and will be helpful for us to export. They also provide grants to exporters that assist with business development activities. They are listed below: Austrade (Australian Trade commission). Overseas Business Development Grants from the Department of Foreign Affairs and Trade. Regulation The government regulations and list of documents that we will have to comply with, when exporting our product: Kangaroo Harvester accreditation requirements are that each State has a TAFE course which harvesters must pass in order to gain licences. A permit issued by the department will generally be needed to legally export kangaroo products. The export and import of wildlife and wildlife products is regulated under Part 13A of the Environment Protection and Biodiversity Conservation Act 1999 (EPBC Act) Following the Code of Practice for the Humane Harvesting which ensures humane welfare. Outcomes of kangaroos. (Exports, n.d.). Insurance Certificate Commercial invoice Packing list Freight insurance Freight documents Customer value declaration Certificate of origin Customs Import declaration (Special certificates, 2009).

resistance in denmark :: essays research papers

The occupation of a country subjects both the people and the invaders to a strange game of mutual suspicion: The occupier acts like a new owner and wants the tenants to behave and pay the rent on time, but those invaded feel violated — they know the country, by right, belongs to them, and while they cannot physically throw the occupiers out, they may well want to resist the invader's terms. Perhaps, if the invader finds the game is not worth the effort, he will leave. Or perhaps he will start killing uncooperative tenants. But the game gives one major advantage to those occupied: They will define the extent to which they are going to cooperate. And the offender, ironically, will have to defend his ill-gotten gains. The Danish resisters took the offensive against German occupying forces. Through symbolic and cultural protests, they asserted their right to govern their own lives, and that strengthened public morale — which inspired bolder resistance. Through strikes, defiance at work sites, and damage to physical property, nonviolent resisters attacked the economic interests of the invaders. Through underground publishing, an alternate network of communication was established, to subvert the lies of the occupiers' propaganda. By involving so many civilians in strikes, demonstrations, and other forms of opposition, Danish resisters forced the Germans to stop violent reprisals and suspend curfews. They denied the Nazis their prime goal, on which other objectives depended: making the fact of occupation normal. By definition, a successful military invasion gives the occupier superiority on the ground and in the air, in the ability to use physical force and violence. Despite that, when a military invader loses control of what the people read and believe, of when and if they work, of how they spend their money — when the occupiers are constantly on the defensive, as they try to maintain their position — their ability to command events is detached from their ability to use violence. War contorts the history of the nations it touches, but it also exhibits the greatness of their peoples. The Danes challenged the most barbaric regime of the modern period and did so not with troops or tanks but with singing, striking, going home to garden, and standing in public squares. Yet the power they brought to bear in resisting the Nazis did not come only from these things. It came first from the essential decision

Marketing: Strategic Innovation in Globally Diverse Markets Essay

Personalized marketing (sometimes referred to as one-to-one marketing) is the marketer attempt to provide the customer individual attention through a variation of methods. Personalized marketing is a strategic approach which involves tailoring products differently for each and every consumer while retaining the principles of mass production. One-to-one marketing is attributable to two converging phenomena: the interactive flow of information made possible by robots and just-in-time inventory (Lampel & Mintzer, 1996, p. 1). In order for a company to be effective in personalized marketing, the company must be able to gather information on the target individual. Today, with the power of technology this is a widespread practice on the Internet. The Internet provides a medium to make one-on-one personalization practical for a variety of firms (Schibsted, 2001). For example, a web page may establish cookies and track the buying habits of the customer. Based on the customer buying habits, advertisements are geared towards that individual. An example of personalized marketing is something I witness on a regular bases, but did not realize it was referred to as personalized marketing. I consistently purchase items through Amazon. com, in which I typically purchase books. Amazon. com routinely sends me emails, informing me of sales or populates my home page with advertisements relating to certain categories of books I typically purchase. As pointed out by Vesanen, (2007), developments in information and communication technologies have opened up new opportunities to collect and analyze data and implement personalized marketing (p. 09). In today’s market there is an increase in customer satisfaction. In order for businesses to succeed and be competitive they must be in tune to the customer needs and wants. Marketing to the individual customer can be profitable to the company as long as the method of gathering the data and establishing personalization is not complex. As studied by Goldsmith & Frieden (2004), data warehouses allow companies to store trillions of bytes of consumer information. Computer controlled factory equipment , and industrial robots can quickly readjust assembly lines. Bar code scanners make it possible to track parts and products. The Internet ties it all together and makes it easy for a company to interact with customers, learn about their preferences, and respond. Personalize marketing can benefit some companies; however it would be much more difficult for a store to personalized catalogs, pamphlets, or fliers for each of its customers, by proposing deals, rebates and reductions based on the customers shopping habits. Not only would it be difficult, but it would not be cost effective for a company to engage in this type of personalization. Personalization can take many forms, from the customization of Web sites to the customization of products. Whatever the extent of it, it is an expensive and time-consuming activity. While Amazon is the leader in this type of customization, few others are succeeding (Goldsmith & Frieden). Dynamic Pricing Dynamic pricing is broadly defined as the buying and selling of goods and services in markets where prices are free to adjust in response to supply and demand conditions at the individual transaction level (Garbarino & Lee, 2003, p. 495). From a business point of view, dynamic pricing is a profitable concept in personalized marketing. For example, a customer may go to a car dealer and do not see the car they would like on the lot. Therefore, a car is ordered with exact specifications and because of the specialty requirements the price of the car increases, making the transaction profitable for the business. Dynamic pricing enables the business to increase the price on an item; strengthen customers’ allegiance, along with enhancing customer satisfaction. Carroll & Coastes (1999) state that economics define price discrimination as the practice of charging multiple prices for the same good where the difference in price is based on a difference in demand rather than cost. There are three degrees of pricing models commonly used in the retail marketplace: * First-degree price discrimination – different prices are charged based on what the buyer is willing to pay * Second-degree price discrimination – offers a variety of pricing options * Third-degree price discrimination – market-segmentation pricing (Garbarino & Lee, p. 498). From a business stand point, first-degree price discrimination is more profitable because it obtains the maximum value of the item. However, from a consumer stand point second-degree price discrimination can offer more value to the customer. It allows customers to choose the pricing option that will work for them, based on their desires and requirements. Online Retailers versus Offline Retailers The materialization of online retailers is compelling retailers to reassess their business practices and the use of technology. Integrating online and offline channels are very much on the minds of retailers, and it is forcing them to understand how to manage relationships across multiple channels. Retailers need to understand who their customers are, understand their behavior, and execute seamlessly across those channels (Beasty, 2006). Online retailing is the fastest growing channel in which consumers purchase products. Integrating online retailing with offline retailing comes with numerous problems. The consumer may see a product in the store for one price and see that same item online at a different price. Retailers compete nationally and locally on prices and products. Someone in Florida may not want to purchase the same products as someone in Washington D. C. or you may have a retailer located in California, but the company’s web site can be accessed by anyone that can utilize the web. According to study by Beasty, (2006), you mainly see this problem when consumer purchasing is based primarily on price. For example, a PlayStation is a PlayStation no matter where you purchase it, but saving $20 makes a big difference to customers. Another example is a few years ago Circuit City gave one price online, another price in their ad, and a different price in the store, all for the same item, without any explanation as to why (para. 6). This leaves the consumer frustrated, confused and a lack of understanding. Francis, (2007) studies states that one size does not fit all in the Internet retailing marketplace. The author categorized Internet retailing as follows: * Offline goods – items such as, books, groceries, and CDs are purchased and the consumer disengage from the web site and wait for their order to be delivered * Offline services – consumer pay for or book services, such as, travel, event tickets, and hotels online than travel to an offline service deliver location * Electronic-goods – the consumer purchase and download their products, such as software, MP3s, and digital books directly from a website; and * Electronic Services – the consumer purchase, co-produce, and consume the core service, such as banking, brokerage, chat/dating services via a web site. Online retailers must recognize the difference variations in online shopping and ensure customers’ requirements are effectively and properly addressed. Traditional methods of advertising include billboards, TV commercials, radio ads and posters. Companies still use the traditional methods of advertising , but they use the Internet to their advantage by incorporating new advertising with traditional advertising. The habits of today’s consumer dictate the method of advertising for a company to stay competitive. The invention of the TV digital video recorders (DVRs) and the consumer fast-forwarding through commercials makes TV advertising less effective in today’s marketplace. To remain relevant and competitive companies have a multitude of different formats of online advertising, such as banner ads, pop-up ads, floating ads, streaming sidebar ads, pull banner ads, and text ads, just to name a few. In addition, many companies ask you to â€Å"like† their link, in which the company’s page is now on your Facebook or Twitter page. This enables Facebook or Twitter to determine your shopping habits, and you can visit a company’s site right from you social media page. Offline stores has responded to the competition of online retailers by sending out a variety of advertisements, such as direct-mail flyers, catalogs, television, via mobile phones, and the Internet. In addition, offline stores have responded by increasing their presence on the web as well as creating appealing experience within the offline store. Today, many offline stores are dominating the online market with their presence. Even though, online shoppers experience a delay in receiving their product, online stores are continuously improving the delivery turnaround time. In addition, most online stores do not charge taxes, include free shipping, and offer free returns or exchanges. However, some online companies may charge a low-price for an item, but compensate by charging higher prices for shipping and handling. Nevertheless, most online stores are growing faster than offline store. The expansion of the Internet has increased the variety of pricing models available, for example: * Per-user model – involves either a flat fee per user or a tiered fee structure based on the level of use * Per-transaction model – a rate structure is developed to account for different automated processes or functions * Percentage-of-revenue model – is like the per-transaction model in that the monthly fee will fluctuate as the level of activity changes; it differs, however, in that the model is tied to the amount of revenue the user generates each month * Fixed-fee model – a lump-sum monthly fee that covers products and services specified in the contract. Fixed-fee pricing models typically appeal to organizations that want costs to be predictable (Turisco, 2000). The online retailer has to determine which pricing model fits their needs and which pricing model will benefit the company financially and satisfy the consumer. In addition, the company must also consider their overhead and their anticipated growth. Globalization Influence and Marketing Trends Even though, globalization has brought benefits between nations, it has also brought universal problems between nations. According to Kearney, (2003), â€Å"September 11 was a gruesome vindication of the argument that global integration had widened the gap between the haves and have-nots†. The author further argues â€Å"that the persistence of al Quada underscores how hard it is for governments to stamp out stateless, decentralized networks that move freely, quickly, and stealthily across national borders to engage in terror†. Marketers need to recognize the pros and cons of globalization, utilize the benefits, and do not become submerse with complex situations that come with globalization. Authors Reddy & Vyas (2004) reviewed 10 pros and cons associated with globalization from a marketing perspective. The pros included: economic growth, rapid technology transfer, more countries becoming democracies, the rapid spread of free enterprise system, unification of culture, living norms, and work ethic, increased communication through the Internet and other media, instant news worldwide, worldwide improvement of health and living conditions, people living longer, and multinational corporations. The cons included: increased unemployment in developed countries, increased trade deficit in developed countries, terrorism, loss of competitiveness in developed nations, poorer nations feel taken advantage of by advanced nations, increased economic gap between the rich and poor nations, some countries feel their norms and religious practices are violated, comparisons with rich nations make poorer nations unhappy, increased pollution through manufacturing and transport worldwide, the spread of Aids, West Nile virus, and various kinds of flu and other diseases. Globalization is regarded with much criticism, however, globalization will continue. There may be some containment of rapidity because of tightening of the borders, demands for intellectual property protection, setting up firewalls for Internet communication, but the movement continues (Reddy & Vyas, 2004, p. 169). Firms and governments that are aware of the positives and negatives involved with globalization will be able to develop a better approach towards globalization. Influence of Online Today’s technology has changed communication and the way marketers get their message out to the consumer. The rapid diffusion of multipurpose smart phones, broadband and wireless Internet connections, and ad-skipping DVRs have eroded the effectiveness of the mass media (Kotler & Keller, 2012, p. 476). Marketers were able to reach consumers via three television channels 80% of the time in the 60s. Today, marketers would have to run the same information on at least 100 channels to get the same results. Marketers are using technology to reach a broader audience, but at the same time consumers are using technology to fight back. Consumers feel they are receiving numerous ads that have no bearing on their lives. Internet users are taking advantage of new software to block spam and pop-up ads (Nunes & Merrihue, 2007) and telemarketers are being stopped by caller ID and the â€Å"Do not call registry† to prevent disruptions at home. Marketers are answering back by applying alternative solutions. Per Nunes & Merrihue (2007), there are four strategies available to companies that want to reach broad groups of people without breaking their marketing budget. * Bottlenecks – places where people cannot help being stopped, such as subway, elevators, airplanes, or bathroom * Trojan horse approach – placing advertisements on frequently encountered materials, such as coffee cups and pay stubs * Get the attention of consumers at play outside their homes – placing advertisements on adult play thing, such as a golf cart * Extends the third strategy – seeks to get people to play along, using interactive technology in public spaces (p. 64). These types of tactics can target a broad range of consumers with various forms of advertisement that cannot be turned off. The Internet has affected retailers approach to advertising and promoting their products or services. It is vital for companies to develop an effective brand to gain competitive advantage in the marketplace. The Internet opens up opportunity for the consumer to provide feedback regarding products and services, which has a significant impact on the retailer, whether the feedback is positive or negative. The Internet also allows the retailer to be more creative based on feedback from the consumer in a number of online communities. The communication channels to the consumer have expanded in number as well as complexity with the global expansion of the Internet and related information technology based products and services. Information technology has dramatically changed how consumers process (or avoid) information delivered by marketing professionals and has eroded the effectiveness of media advertising. The reason for this erosion is due to fragmentation of retail audiences caused by the introduction enhanced media sources such as cable television, blogs, video-on-demand, webcasting, video games, websites, digital video recorders, and multi-functional communication devices (cell phones). The result of these technological and media advancements creates a shift in bargaining power give consumers choices about how, when, and where they consume information (SCH Management Consultants, 2011). The evolution of the Internet has altered the way the consumer and the marketer relate to one another and also how the consumer purchase products and services. The consumer today is more educated, more income at their disposal, and have multiple ways to obtain information; therefore the Internet cannot be disregarded by the retailer. According to SCH Management Consultants, (2011) retailers seeking to expand their brand into the online environment will need to invest in the online experience, as part of a multichannel strategy, to reinforce and complement the in-store experience. For example, if customer service is a key differentiator in a retail store, then the experience should be replicated by providing interactive help, rich media (video) demonstrations, and product comparisons. Consumers will demand the ability to order online and retrieve/return the product at the supplier’s storefront or other distribution points. The retailer that understands the art of engaging with the customer via the Internet has a better chance of appropriately marketing their products to the consumer and establishing a lasting relationship.