“Beyond thee Influence” by K. Ketcham

The book â€Å"Beyond thee Influence: Understanding and Defeating Alcoholism† by Katherine Ketcham is devoted to the problem of alcoholism and the author ties to fill in the gaps in knowledge. The author discusses current theory of alcoholism, defines its causes and consequences and says that alcoholism is disease, not weakness of willpower. The book is divided into three sections: â€Å"The Problem†, â€Å"The Solution†, â€Å"The Future†. Evidently, the firsts section discusses the origins of alcoholism, defines the terms and describes what is going on in the body.The section provides details overview of three mechanisms involved in the metabolism of alcohol. The author involves also brain damage and dependence on alcohol, as well as three stages of alcoholism – early, middle and late. The second section is devoted to finding solutions to fight alcoholic dependency. Ketcham talks about diagnosing an alcoholic, intervention and treatment options. S pecial attention is paid to the Sundown M being a famous treatment of alcoholism that helped more than 30,000 alcoholics.Furthermore, the role of family involvement is underlined. Finally, the third section how it is possible to reduce the impact of alcohol and what changes to implement to decrease the rates. The author discusses alcohol industry, advertising, etc. According to author, alcohol’s effect can be changed through penalties for drunk driving, higher liquor taxes and more informative education programs for children, teenagers and adults. Moreover, the section involves personal stories about devastating effect of alcohol consumption on future life.It is necessary to mention that the book is well-written and well-organized. Despite the fact that discussion of metabolism and cellular interactions are rather difficult for understanding, the whole book id well suited for most teenagers and adults. The style of writing is very elementary and every person with high school education is able to comprehend it. Actually, the book is of great importance for people with drinking problems. References Ketcham, Katherine. (2000). Beyond thee Influence: Understanding and Defeating Alcoholism. New York: Bantam Books.

McDonalds Corporation Essay

McDonalds Corporation is the world’s number 1 fast food chain, Richard and Maurice McDonald started this business with a restaurant in San Bernardino California in 1940. Now a days McDonalds serves more than 56 million customers every day. There are more than 30,000 restaurants operated by McDonalds worldwide in which more than 80% are operated as a franchise and less than 20% are owned by company. McDonald’s main selling products are hamburgers, cheeseburgers, double cheeseburgers, big Mac burgers, quarter pond burgers, tasty burgers and mc flurry’s Company profile McDonalds is the words largest fast food corporation, serving more than 57 million people in 119 countries daily with more than 31,000 restaurants worldwide in which 6,899 are owned by company and 20,499 are operated as franchise and 3,960 are operated by affiliates.Andrew j. McKenna is the chairman of McDonalds Corporation since April 2004, Aprill Harrell Perrine president of blur cross and blue shield of Florida, Jim Dalton vice president of the Dalton agency, Ryan Schwartz the treasurer of Zurich insurances,inc. bill van zante the secretary of McDonalds.â€Å"The corporation revenues come from the rent, royalties and fees paid by franchises, McDonalds revenues grew 27% over 3 years ending in 2007 22.8 billion and 9% growth in operating income to 3.9 billion†. History of Mc. Donalds ‘I m Loving it’ is a tagline known to every segment of the market, from kids and youngsters to the elderly people. McDonalds is a global foodservice industry, which began its operations in the 1940’s. The concept of McDonalds was introduced by Dick and Maurice McDonald, by opening a ‘hamburger stall’ in San Bernardino, California. They introduced an idea of selling their food cheaper than competitors by persuading customers to go to a counter to order their food. This concept helped in faster turnaround of the customers. This innovation proved successful and popular among the customers. They focused on burger cooking as a production line. The staff of McDonalds were committed to one task at a time. When Mr. Ray Kroc came across a McDonalds burger, he had never seen so many people served so quickly. He was quite impressed by the speed of service that they used in catering their customers. Kroc suggested that open more outlets of their stall, but they refused as they were quite busy with their own store and were not in a position to open any other store. Kroc volunteered to run a new outlet himself, by paying them royalties for using their concept of business. The McDonald brothers agreed and a new McDonalds retail outlet was opened, which was a franchisee. Kroc was a person with aggressive and risk taking attitude. He realized that small things were often valued more by customers than some of other things. He introduced a concept of Cleanliness in his store. He termed cleanliness not only a symbol of hygiene but it also showed its customers that the business cared about details. He started growing his business and started giving franchises to other people. With the help of Ted Turner, Kroc visioned that the key success of McDonald’s expansion was to offer franchises. The major domestic growth of McDonald’s in USA began in 1960’s, as there was a demand of cheap takeaway food. Through the franchise concept, McDonald’s made a move toward worldwide success. Today the Company operates in more than 117 countries worldwide, serving more than 50 million customers per day. The company’s retail outlets are either owned by the company or by franchisees. The company focuses on delivering high quality and value to its customers through its services, product range and constant quality check of its products The Success Factors How did the chain grow from a single restaurant into the massive corporation it is today? There are three characteristics that stand out about the success of McDonald’s: consistency, innovation and resiliency. Consistency It doesn’t matter if you’re visiting a McDonald’s in South Africa or Zimbabwe, you’re going to have a similar experience wherever you are. This highlights Ray Kroc’s vision for McDonald’s from the beginning. â€Å"Quality, Service, Cleanliness and Value† was Kroc’s motto. His belief in this motto was so strong he went on to found a training school. Consistency, of course, is the key factor in any franchise Customers know what to expect and can take comfort in that knowledge when making a decision on where to eat. McDonald’s success came from customers expectations of producing food at a quick pace. Innovation You can tweak your product without causing disruptions, and potentially better serve your customers. Innovation comes from responsiveness to customers needs or wants. For example, in 1975 a group of potential McDonald’s customers had a problem: at that time, soldiers in a certain places weren’t allowed to get out of their cars while wearing their uniforms. After learning this problem, McDonald’s came up with a solution: add a drive-thru. Resiliency Many of the challenges McDonald’s has faced over the years are related to health concerns, particularly related to children. In response to these concerns, McDonald’s formed the Global Advisory Council (GAC) in 2004. The GAC is an international team of independent experts assembled by McDonald’s to provide us with professional guidance in the areas of nutrition and children’s well-being. In spite of these controversies, McDonald’s ranked in the top 10 overall, and number one in food services, in CNNMoney.com’s survey of the World’s Most Admired Companies for 2011. Mission & Values McDonald’s brand mission is to be the customers favourite place, way to eat and drink. Their worldwide operations are aligned around a global strategy called the Plan to Win, that centres on an amazing customer experience – People, Products, Place, Price and Promotion. They are committed to continuously improving their operations and enhancing their customers experience. McDonald’s Values †¢They place the customer experience at the core of all that they do. †¢They are committed to their people. †¢They believe in the McDonald’s System. †¢They operate their business ethically. †¢They give back to their communities. †¢They grow their business profitably. †¢They strive continually to improve. Sustainability From the start, they’ve been committed to doing the right thing. Their sustainability efforts ensure that their business practices and policies continue their rich heritage of making a positive impact on society. McDonald’s footprint is significant. So too are the opportunities and expectations. With approximately 1.8 million employees working for McDonald’s and over 5,000 franchisees, thousands of committed suppliers and the more than 69 million customers who visit us every single day in 119 countries, we can use our scale, scope and talent to make a positive difference in the world. Together for good.

Employment Relations Essay Example | Topics and Well Written Essays - 1500 words - 2

Employment Relations - Essay Example Workplaces have been using flexibility like outsourcing and casualisation which have a less direct relationship between employer and the worker. The employers prefer flexible labour policies as it allows them to adjust to match the changing demand patterns, thereby enabling the employers to exercise internal numerical flexibility. They are able to attain external numerical flexibility when they outsource particular functions. Employers benefit as they save on costs by engaging labor on just-in-time basis. Outsourcing helps to avoid capital investment and the funds can be used for other investments. By contracting out, the employers also gain as they are able to de-unionize the unionized workforce. Most importantly, through outsourcing, employers gain from the highly specialized skilled workforce that can be available. The employers may have to compromise on quality as the flexile workers have less experience and expertise. The flexible workers are less likely to receive training as t hey are not integrated into the human resource system of the organization. Co-ordination and delivery of services also pose problems in outsourcing out work. Employees benefit as it serves to provide temporary employment to many who do not want full-time employment and also serves a springboard for those who are looking for stable employment.

COMPARATIVE ANALYSIS OF THE GROWTH ECONOMY OF CANADA AND INDONESIA Essay

COMPARATIVE ANALYSIS OF THE GROWTH ECONOMY OF CANADA AND INDONESIA OVER THE LAST THREE YEARS - Essay Example The growth rate has been attributed due to the following economic boosters. Industry accounts for the biggest portion of GDP, comprising of a forty six and a half percent of total GDP. The nation has boosted the growth of industry sector due to favorable policies that encourage investment in the sector. Within the industry sector, the most imperative is manufacturing, which constitutes and has been the main growth force with a 24 percent of the entire output. During that period started there was stable steady growth in 1st half (2010-2011), then a moderately decline to s table rate for the second half (2011-2012) of the period. Mining and quarrying segment of the industry accounts for approximately percent while construction and infrastructure account for ten percent (10%) and water supply, electricity, and gas accounted for 0.75 percent. Services comprise of 38 percent of entire GDP. Within services, the key important and lead generators and boosters of Indonesia economy are trade, restaurants and hotels forming approximately 14 percent of GDP while communication and transport constituted a seven percent of GDP. The other services contributors comprised of finance, real estate and commercial services jointly accounting for 7 percent of GDP and lastly government services at 6 percent of the GDP (Trading Economics 2013). The last sector with considerable effect on the economy is Agriculture, which accounts for the remaining fifteen percent. This page contains. For the last three years, the annual growth rate has varied from 5.43 percent to 6.9 percent; with a remarkable constant growth rate of 6.5 percent between 2011 and 2012. It is evident the second half of the period had a moderate stable economy growth having attained highest growth rate in the previous phase. Indonesian economy remained stable at averagely 6.5 for the second half of the period. This is attributed to government proper planning of priorities having suffered an economic relapse end of 2011. G lobalization has a bigger influence on industry segment; this could be viewed as the propelling force of stable economic growth of Indonesia. A surge in administration spending was not sufficient to offset a hold up in investment due to global economic challenges, hurt by higher borrowing expenditures as the central bank increased the interest rate by one hundred and fifty bps for sometimes. The downward trend of economic growth in Indonesia can be attributed to economic factors affecting the world (Trading Economics 2013). Canada GDP Growth Rate Canada’s Gross Domestic Product (GDP) for the last three years has been at an average of 0.79 with the lowest rate in witnessed in the second half of the period. GDP Growth Rate in Canada is documented by the Statistics Canada. From 1961 to 2013, Canada GDP Growth Rate approximated at 0.8 Percent attaining an all era high of 3.3 and a record low of -1.8. Canada's economy is highly developed and diversified. The pillar of Canadian eco nomy is an international trade, and US is by far the country's biggest trade partner. The9/11 effects could have played a role in a drastic drop in growth for the subsequent years. Recession has been a contributing factor in nations being cautious with the spending. Being a foreign trade based economy, international challenges affect Canada directly. Foreign trade is accountable for approximately 45 percent of the nation's GDP. Canada is among the few

Demand for personal guns as fear of crime increases Essay

Demand for personal guns as fear of crime increases - Essay Example Tourists or travellers cannot walk alone during night time in Bahamas because of the possibility of robbery and other massacres. Sexual assaults are one of the major criminal activities in the streets of Bahamas in general and in the beaches in particular. â€Å"Crimes ranging from theft of lawn furniture to home invasions occur, even within gated communities† (The Bahamas 2008 Crime & Safety Report, 2008). Governments failed to give enough protection to the life and properties of Bahamian people or the tourists and the need for a personal gun for self defence is important in the Bahamian society. This paper briefly analyses the need for the possession of personal gun and the trends in gun market with special emphasize to Bahamas. The current trends in gun market are not good for the gun manufacturers, especially in US. The 9/11 incident has created immense demand for the personal guns for the self defence purpose. The trend continued till 2008. But the election of anti-gun liberal Obama as the American president has created concerns among the gun users and manufacturers about stiff laws and the gun sales has come down drastically at present in America. The chart given below shows the US handgun market from 1990 onwards. It is evident from the chart given above that the demand for personal gun has picked up from 2001 onwards. It is because of the fact that the US public were aware of the needs of personal guns after the 9/11 incident. People have realized that their protection and safety cannot be guaranteed by the governments and it is wise to keep some self defending measures all the time. The demand for personal gun has shown an upward trend till 2008. But after that the serious financial crisis forced the public to rethink about the expenditure for personal protection and the sales statistics given below shows that the the economic crisis combined with the

ERP Assignment Example | Topics and Well Written Essays - 500 words

ERP - Assignment Example Accordingly, business representatives should use those communication sources which are suitable for customers according to their surroundings and societal status. Technical communication solutions are beneficial for making any business winning and successful in the market. This is confirmed that those companies which are presenting their business solutions with utilization of effective communication resources are capable to make their financial purposes achievable and obtainable without any hurdle. In this matter, people should observe customer opinion strictly because this is linked with bringing betterment in financial achievements without any intricacy and complex. This observance can be performed by all consumers and this is effective to present new and shining ideas for promotion of business in the market place. Accordingly, concern of latest communication resources is also advantageous to take public opinions about performance and presentation of specific products and services. A main disadvantage of ERP is linked with lack of practice of those people which are performing with this commercial technique in the social order. The use of support of experts is the way of sensation in these conditions and this scenario is helpful for success of commercial objectives. Enterprise resource planning is a topical source of business promotion and this is procurable for all humans according to their commercial and social objectives. Technical communication, performance measurement, utilization of latest sources is imperative for sensation of the business and this is an observable matter with the instance of presentation of latest products in the market. These solutions are complex free as clients can bring easiness and acceptance in their social and commercial life. Accordingly, customers are also trouble free as they can procure their desired services and make their life gratifying and pleasurable according to their wishes and desires. Thus, technical communication

German and german class paper Term Example | Topics and Well Written Essays - 1250 words

German and german class - Term Paper Example German health care system is considered one of the finest not only in Europe but also around the world. Hospitals in Germany continue to lead the industry where patients from Eastern Europe, Gulf and Arab nations seek medical care from this country. Germany’s hospitals became the primary choice in health travel because of high level of medical care and technical advances (www.health-tourism.com, Medical Tourism to Germany). Hospitals in Germany by law need to undergo surveillance programs under government supervision. Certifications and accreditations such from DIN or Deutsches Institut fr Normung, TEMOS or Telemedicine for the Mobile Society, and KTQ-GmBH or Cooperation for Quality and Transparency in Health Care must be complied (www.health-tourism.com, Medical Tourism to Germany). Aside from acquiring accreditations and certificates from German Institute for Standardization, physicians undergo strict and thorough training before they can practice. Even when they were still medical students, they underwent basic preliminary scientific study and hands-on clinical study. It will take 5 to 7 years for them to finish their desired specialization which is followed by another examination before they can practice. However, even with this intensive study, Germany still has higher average number of physician than USA and Canada with an average of 368 physicians per 100,000 residents (www.health-tourism.com, Medical Tourism to Germany). Saudi Arabia is also noted for having excellent medical facilities. One of the largest hospitals in Middle East is King Fahd Medical City. This hospital is known to have fine obstetric gynaecological and paediatric departments. When it comes to eye hospitals, one of the best in the world is the King Khaled Eye Specialist Hospital (www.expatfocus.com, Saudi Arabia-Health Care and Medical Treatment). Saudi Arabia committed to improving medical health treatment for